Over the years, Google News Initiative and Code for Africa have supported African
news industry in digital transformation, adapting to changing consumer preferences, and combating
misinformation. The 10-week Pre-Launch Lab aims to support independent, early-stage news startups in achieving
financial and operational sustainability.
Selected from 100+ applicants across ten Kenyan counties, our diverse cohort of 24 startups focuses on
high-quality reporting tailored for local communities, niche audiences, and underserved communities. Covering
a range of journalism categories such as social impact, youth, gender, fact-checking, and climate, these
start-ups are transformative force shaping the future of the news industry in Kenya